Our Critical Cause
Our critical cause is to make true lasting change that helps save the planet.
Let’s tackle plastic waste together.
At its heart, you’ll find that Tru Earth is more than just a brand—it’s a movement (#TruEarthMovement). Our team stands alongside millions of like‑minded people in over 82 countries, taking on the 645 billion plastic household‑product containers that end up in landfill or drift in our seas each year. For every 20 Tru Earth Eco‑Strips you buy, we stop one plastic container from entering landfill or the ocean. As we often say, many small hinges can swing a very, very big door. Thanks for joining us in our mission to rid the planet of plastic waste.
Your Purchase Helps People
Our donation programme began during the COVID‑19 pandemic, when household supplies were in short supply and aid organisations were struggling to ensure everyone had clean laundry. We answered the call for help and got to work. Since then, we’ve supported more than 800 organisations—including food banks pushed to breaking point, maternity programmes in the Global South, and women’s shelters and charities across Canada and the US. We simply couldn’t have made such a big difference without our customers—our #TruChangeMakers. With every subscription purchase, we donate enough strips for 32 washes to communities in need around the world.
-
186,196,583*
Bottles kept out of landfills
For every pack of 20 Tru Earth Eco‑Strips you buy, you prevent one plastic bottle—and other single‑use plastics—from ending up in landfill or the ocean.
*As of July 31st, 2024 -
50,834,725*
Laundry Eco-Strips Donated
For every £20 spent on Tru Earth products around the world, we’ll provide someone with a month’s supply of laundry detergent. We believe clean clothes are a human right.
*As of Sept 20th, 2024
DEIB Statement
At Tru Earth, we strive to make the world a better place through our commitment to the planet’s well-being with our environmentally conscious products and our commitment to our employees and community. We are proud to be an organization that promotes equity and respects differences in our social identities such as race, ethnicity, gender, sexual orientation, language, nationality, health, abilities/disabilities, religion/spirituality, culture, age, and socioeconomic status. In order to make the lasting change we value at Tru Earth; we believe people are not separate from the environment and we must work to protect both simultaneously. We value creating a space to celebrate our differences, learn from one another, and honour our varying experiences. We consistently strive to learn with open minds, to reflect on our own positions within the current systems, and to create intentional change to build a more equitable world. Diversity, equity, inclusion and belonging are foundational elements for creating true, lasting change to help save the planet.
Land Acknowledgement
Tru Earth gratefully and respectfully operates on the stolen and ancestral lands of the S’ólh Téméxw (Stó:lō), Sḵwx̱wú7mesh (Squamish), səl̓ilwətaɁɬ təməxʷ (Tsleil-Waututh), q̓ic̓əy̓ (Katzie), qʼʷa:n̓ ƛʼən̓ (Kwantlen), qiqéyt (Qayqayt), šxʷməθkʷəy̓əmaɁɬ təməxʷ (Musqueam), Hul’qumi’num Treaty Group, Kwikwetlem, and the hən̓q̓əmin̓əm̓ and Sḵwx̱wú7mesh speaking peoples commonly called Port Moody & Burnaby, BC, and on the lands of the Mississauga’s of the Credit First Nation, the Haudenosaunee Confederacy, the Huron-Wendat, and the Wyandot peoples that is now commonly called Mississauga, Ontario. As well as on the traditional and treatied lands of the Sh-Shon-ee and Yewt Mountain Yewt Tribe nations now commonly called Ogden, Utah and the lands of the Ah-nishi-nAw-bek people and the Hoo-ron-wen-dat Nation that is now commonly called Midland, Michigan.
As a far-reaching organization, our employees and customers come from many corners of the globe. With this in mind, we recognize all peoples worldwide whose ancestral and traditional lands have been stolen and occupied. We must all work together for the self-determination of Indigenous peoples at home and around the world. This is our belief, our hope and our plan.
Our Community
Is Your Organization Looking for support?
#ChangeMaker Stories
"It is through contributions like yours that we are able to provide clean clothes for our students here at The Other Side Academy. With this donation from Tru Earth, we will be able to do 3,300 loads of laundry for our students. The Other Side Academy's mission is to save lives by changing behavior. We are a 2 1/2 year self-sustaining, residential vocational and life skills training program for men and women determined to break their cycle of long-term criminality, substance abuse, homelessness, and dysfunction. We accept students regardless of gender, sexual orientation, race, or ethnicity."
-The Other Side Academy
#ChangeMaker Stories
Tru Earth has donated an incredible 3 million laundry strips to Daily Bread Food Bank since November 2020. We are so thankful that we can distribute this necessity to our 128 member agencies across Toronto.
Hunger is not a food issue, it's a poverty issue. After paying for housing, Toronto food bank clients have a median of $8.01 left per person per day to spend on all other needed items, including food and transportation. That is why we are so grateful to Tru Earth. By providing millions of strips to food bank clients, they are lightening the financial load for tens of thousands of individuals and families across the city. Thank you so much for your help in not only fighting landfill waste, but also fighting poverty!"