Small in size. Massive impact.

Tru Earth Eco‑Strips might look tiny next to your usual detergents, but they pack a proper punch. Even better, they arrive in slimline cardboard packaging that frees up valuable cupboard space.

Simple to Use

No more messing about pouring muddy liquids or scooping powder! One strip per load. Large wash? Two strips. Small wash? Half a strip does the trick. Size matters, but don’t worry—we’ve got you sorted. Hot or cold, standard or eco wash—they’ll tackle it all.

Paper or plastic? We’ll always choose paper packaging

Those plastic laundry detergent bottles you grew up with are probably still sitting in the landfill or drifting around the sea. That’s why Tru Earth set out to cut plastic waste wherever possible.

Finished with our packaging? Just pop it in the recycling bin.

We’ve designed it to be efficient and eco‑friendly. Our strips arrive in a slim cardboard sleeve that’s a breeze to recycle. When we say "clean clothes, cleaner planet," we really mean it.

Does it actually work?

Absolutely! We knew cutting down on plastic waste was vital, but we weren’t prepared to compromise on quality. That’s why we’ve engineered a hypoallergenic detergent that’s tough on grime yet gentle on skin. Each strip is pre‑measured to deliver the perfect dose, whether you’re hand‑washing or using your washing machine. You might notice less foam, but you’ll be impressed with the results.