SHOP 100% MICROPLASTIC FREE

TRU GLOBAL IMPACT

  • 194,997,476

    Bottles kept out of landfills

    For every 24 washes of Tru Earth Eco‑Strips you buy, you prevent one plastic bottle and other single‑use plastics from ending up in landfills or the ocean.

  • 54,452,882

    Laundry Eco-Strips Donated

    For every £15 spent on Tru Earth products in the UK, we’ll provide someone with a month’s supply of laundry detergent. We believe having clean clothes is a human right.

No Microplastics. No Nasties. Just clean clothes.

We’ve finally cracked it - 100% microplastic free laundry that actually works. No bottles, no PVA, no nasties. Just one little strip that does a brilliant job.

Leaving zero doubt

While scientists are unsure if PVA/PVOH is considered a microplastic, we are removing all doubt with a revolutionary laundry detergent strip with a PVA-free formula.

Not only is our packaging 100% plastic free but with Tru Earth’s laundry detergent strips you don’t have to question whether or not there are any microplastics in the detergent either!

Effective, efficient, and environmentally-friendly!  

Over 4 Million happy customers & 50,000 5-STar reviews

  • Ultra-Concentrated & Effective

  • Gentle on Your Skin & Clothes

  • Work in All Machines & Temperatures

  • Plastic Jug Free